When selecting a travel
incentive or incentive certificate company there are some important things you
should be aware of:
• Keep a look out for
companies that allow you to resell their vacation certificates to the consumer
- There is not one fulfillment company that allows this. The only companies that do allow this are
companies who conduct unethical re-branding which is also known in this
industry as “Certing a Cert.” This is
the practice of purchasing a certificate from a fulfillment house, then creating
their own certificate and passing the incentive off as their own as if they are
the fulfillment company. In most cases,
these unscrupulous businesses do not even have permission from the fulfillment
house neither to re-brand certificates nor to resell them to the end
users. It’s”Bait &
Switch". Half the time your
customers are confused on who exactly they need to deal with because when
customers redeem a certificate from the company that is "Certing a
Cert" they just mail them another certificate from the fulfillment company
they purchased it from and now your customer has to redeem that one too.
• Make sure to check out
the redemption website - There are many "Fly By Night" certificate
incentive companies out there that do not reveal contact info on their
certificates nor their redemption websites.
Most "Fly By Night" companies will only provide a redemption
website URL on their certificates. When
you go to the website there is not even a company name or contact information
backing it. What are they hiding
from?
• Over priced redemption
fees - Compare apples to apples when comparing the fees that your customer
would have to pay. Most companies that
conduct the "Certing at Cert" concept have larger redemption
fees. The reason being is because every
time a customer redeems a certificate they have to turn around and buy the
"real" certificate from the fulfillment company and then they turn
around and send that one to your customer to redeem.
• Fraudulent
"Savings" or "Discount" Type Certificates - 99% of
"Savings" or "Discount" Certificates are flat our
scams. The unscrupulous incentive
company will charge your customers a $10-$20 redemption fee and then they turn
around and send your customers a book of coupons, the same
"discounts" or "savings" that anyone could duplicate simply
by surfing the Internet. Most
"Savings" or "Discount" certificates are not worth the
paper they are printed on. The worst of
them is "$1000 In Automobile Discounts" certificate. People that redeem this one will receive a
coupon book with 10%-20% off auto services that you can find just by surfing
the internet or picking up your local penny-saver and one of the coupons is a
$500 off purchasing an RV, now that is tacky.
• No Expiration Dates? -
There are many companies trying to duplicate the service that VAI provides, but
they have never succeeded. These
companies allow you to print unlimited certificates without expiration dates
and expect you to pay them monthly or annually.
Why would you pay a company like this more than once? Why wouldn't you just create a million
certificates and use them whenever you need them for the rest of your
life? Pay close attention...A company
can only be as strong as their business model.
If an incentive company can allow for this to happen, how can they make
money? There are a few companies that
will allow you to specify an expiration date but your customer will still be
able to redeem the certificate after it expires because their system does not
know that you put an expiration date on the certificate.
• Commissions On
Certificates Redeemed? - Again, no fulfillment company out there does this. The
only companies that do this are the companies that are "Certing a
Cert". This is how it works: The unscrupulous incentive company will
purchase certificates from a fulfillment company. Then they will design their own certificate
and sell those to the businesses. When a
customer redeems a certificate the unscrupulous incentive company will take out
let's say $5 to pay for the actual certificate they had to purchase from the
fulfillment company, they will pay the business who gave the certificate away
another $1-$10 and they keep $5-$10 for themselves. Why would you want to make an additional
income off of your customers when the point of offering them an incentive in
the first place is to get them to do business with you?
You should know that we
are the ONLY incentive company, and we can prove it, that offers an Unlimited
Amount of Incentive Vacation Packages to businesses and that fulfills the
offers that we produce in house. We do
not transfer your customers over to a 3rd party timeshare/breakage induced
fulfillment company like other dishonest certificate companies. We are the manufacturer of our incentives, so
when you deal with us you will be dealing direct.
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